Willis
Daellenbach
At Produkt in Montreal, I coordinate the marketing of New City Gas events, the Bal en Blanc music festival, as well as numerous marquee festival brands and partner activations under the Produkt banner.
The remainder of my spare time is spent finishing my degree at McGill University, moonlighting as a DJ, producing music, and freelancing as a digital media consultant.
Produkt | Marketing Director
2017 - Present • Marketing Director
2016 - 2017 • Community Manager
2015 - 2016 • Marketing Intern
Responsibilities include:
- Coordinating event announcements and presale ticket marketing
- Implementing a robust digital marketing platform by working with artists' management to elevate each brand's engagement with both past and prospective clients.
- Coordination and excecution of all digital ad buys: Facebook/Instagram, Google, WAVO, 3rd party media, etc.
- Liasing with our ticketing and creative production partners to produce and facilitate, from A to Z, the consumer-facing requirements of event operations logistics.
Produkt | Community Manager
2017 - Present • Marketing Director
2016 - 2017 • Community Manager
2015 - 2016 • Marketing Intern
Key accomplishments:
- Completely redesigning the New City Gas website to exceed cutting edge aesthetic design standards, simultaneously implementating a robust digital marketing platform
- Integrating dynamic remarketing, conversion tracking, micro-targeting, and industry leading web analytics practices for all properties' digital channels
- Producing unique and engaging audiovisual content for @NewCityGas' Snapchat and Instagram stories
- Increasing our brands' aggregate social engagement metrics by upwards of 210%
© Willis Daellenbach. All Rights Reserved.